When a business has too much inventory, the problem is rarely that the merchandise suddenly has no value.
More often, the company simply has more inventory than its existing sales channels can absorb.
A manufacturer may have a production overrun. An importer may receive more units than customers ultimately ordered. A distributor may discontinue dozens of SKUs. A retailer may cancel a purchase order. An e-commerce seller may decide to exit a product category.
Whatever the cause, businesses searching for who buys excess inventory need a buyer capable of evaluating commercial quantities—not just a place to sell a few individual units.
Big Willy’s Wholesale buys qualifying new excess, surplus, overstock, discontinued, closeout, slow-moving, canceled-order, Amazon/e-commerce, and other bulk general merchandise inventory from businesses nationwide.
What Is an Excess Inventory Buyer?
An excess inventory buyer purchases merchandise that another business no longer wants to hold.
Instead of waiting months or years for normal customers to purchase the inventory, the seller can offer a larger quantity to a wholesale buyer.
For example, a distributor might have:
Quantity on hand: 40,000 units
Expected future demand: 12,000 units
Potential excess position: 28,000 units
The distributor can retain inventory needed for normal customers while exploring a bulk sale for the remaining quantity.
This can be especially useful when the inventory is occupying warehouse space or tying up capital needed elsewhere in the business.
Why Do Manufacturers End Up With Excess Inventory?
Manufacturers can accumulate excess merchandise for many reasons.
A customer may reduce an order after production has already begun. Minimum manufacturing quantities may require producing more units than immediately needed. Forecasted demand may not materialize. Packaging may change before the previous inventory sells through.
Other common situations include:
- Production overruns
- Customer cancellations
- Discontinued product lines
- Packaging changes
- Forecasting errors
- Seasonal inventory
- Older product generations
- Retail program changes
- Slow-moving SKUs
The products can still be completely new and retail ready.
The issue is simply that the manufacturer no longer needs the entire quantity.
Why Do Distributors Have Overstock?
Distributors often carry hundreds or thousands of SKUs, making excess inventory almost unavoidable.
Some products outperform expectations.
Others do not.
A distributor may also lose a customer, discontinue a brand, change its product assortment, consolidate warehouses, or decide to stop carrying an entire category.
Over time, these decisions can leave substantial quantities of merchandise occupying valuable pallet positions.
Selling qualifying excess merchandise in bulk can help simplify the assortment and create room for faster-moving inventory.
Importers Can Get Stuck With Large Quantities
Importers face another challenge: merchandise frequently arrives in large quantities.
Products may be purchased by container, and manufacturing minimums can make it difficult to perfectly match supply with demand.
Suppose an importer brings in 50,000 units, but customer commitments ultimately account for only 32,000 units.
That leaves an 18,000-unit excess position.
Instead of carrying that inventory indefinitely, the importer can evaluate selling the excess quantity separately.
Retail Cancellations Can Create Instant Surplus
One canceled retail program can create a major inventory problem overnight.
Products may already be manufactured, packaged, labeled, and sitting in a warehouse when the retailer reduces or cancels its purchase order.
The merchandise itself may be perfectly good.
It simply lost its intended destination.
Big Willy’s Wholesale evaluates qualifying canceled-order inventory along with other excess and surplus merchandise.
Amazon and E-Commerce Sellers Have Excess Inventory Too
Online sellers can also accumulate large quantities of inventory that no longer fit their strategy.
Common reasons include:
- Amazon listing problems
- FBA removals
- Advertising costs increasing
- Marketplace restrictions
- Declining rankings
- Increased competition
- Product discontinuations
- New versions replacing existing products
- Category exits
- Demand falling below forecasts
If the merchandise is new and you have a substantial quantity available, it may be worth submitting the inventory for review.
What Does Big Willy’s Wholesale Buy?
Big Willy’s Wholesale evaluates qualifying new consumer general merchandise across a wide range of categories, including:
- Household products
- Kitchen & cookware
- Beauty & personal care
- Baby merchandise
- Pet supplies
- Toys & games
- Apparel
- Footwear
- Electronics
- Travel products
- Outdoor products
- Cleaning supplies
- Office & school products
- Storage & organization
- Seasonal merchandise
- Disposable food-service products
- Other general merchandise
Our focus is on new inventory, not customer returns, used merchandise, open-box goods, or reconditioned products.
What Quantities Are We Looking For?
Big Willy’s Wholesale is particularly interested in larger inventory opportunities.
That can include:
- Pallet quantities
- Large single-SKU positions
- Hundreds of cases
- Thousands of units
- Full truckloads
- Multiple truckloads
- Container quantities
- Multi-SKU closeouts
- Complete product-line inventories
If you have a particularly large position, send it.
For example:
1 SKU / 25,000 units
or:
75 SKUs / 150 pallets
Both can be worth reviewing.
What Information Should You Send?
Providing complete information helps our buying team evaluate an opportunity more efficiently.
Whenever possible, include:
- Brand
- Product description
- SKU
- UPC
- Quantity available
- Case pack
- Total cases
- Pallet count
- Product condition
- Product photos
- Packaging photos
- Warehouse city and state
- MSRP
- Normal wholesale price
- Asking price, if available
- Expiration or best-by dates when applicable
- Resale or channel restrictions
For multi-SKU inventories, send the complete spreadsheet.
Your Inventory Can Be Located Anywhere in the U.S.
Big Willy’s Wholesale is based in Los Angeles and evaluates qualifying opportunities nationwide.
Inventory can be located at your:
- Warehouse
- Distribution center
- 3PL
- Fulfillment center
- Import facility
- Manufacturing facility
Simply provide the location when submitting the opportunity.
Looking for a Buyer for Your Excess Inventory?
If your business has new merchandise it no longer wants to carry, you do not necessarily have to wait for normal sell-through.
Big Willy’s Wholesale is actively looking for qualifying excess inventory, surplus merchandise, overstock, discontinued products, closeouts, slow-moving inventory, canceled orders, Amazon/e-commerce inventory, and other bulk general merchandise opportunities nationwide.
Inventory Submission: Submit Inventory to Big Willy’s Wholesale
Email: william@bigwillyswholesale.com
Phone: (213) 341-1011
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