About Us

Welcome to Big Willys Wholesale, where affordability meets quality, and everyone's needs are met without breaking the bank. Our story begins with our founder, William Assouline, affectionately known as Big Willy. William's journey in the business world started with a mobile car wash named Willy Wash. Through hard work and dedication, he soon became known for the top-tier service offered in his best-selling package, the Big Willy. This earned him the moniker "Big Willy," a nickname that would stick with him throughout his ventures. However, it wasn't just car washing that defined William; it was his empathetic nature and a deep-rooted desire to help others that set him apart.

Growing up in modest means, he witnessed his single mother struggle to afford even the most basic household items, such as toothpaste, shampoos, and toilet paper. This experience left a profound impact on him, igniting a passion to make a difference in the lives of people from all walks of life. After a decade of successful experience in the wholesale trade industry, William noticed a significant issue plaguing the world of retail buyers: the ever-increasing prices of essential hygiene products. This realization prompted him to think outside the box and devise a groundbreaking concept that could revolutionize the way people access basic necessities. And so, Big Willys Wholesale was born—a platform that aims to bridge the gap between wholesale pricing and retail volume, making essential products affordable for everyone, regardless of their economic background.

The underlying philosophy of the company is rooted in the belief that no one should have to sacrifice their well-being due to financial constraints. At Big Willys Wholesale, we believe that affordability should never compromise quality. We have partnered with reputable suppliers and manufacturers to ensure that our customers receive only the best products at wholesale rates. From household essentials to personal hygiene items, our diverse range of products caters to all your basic needs. Our commitment goes beyond just offering products; we strive to build a community where every individual feels valued and empowered. Through initiatives such as charitable contributions, donation drives, and outreach programs, we actively work towards uplifting the underprivileged and creating positive social impact. As we continue to grow, we remain true to our roots and the vision of our founder, Big Willy. Our team of dedicated professionals, inspired by his passion for helping others, strives to uphold the principles on which this company was built. We are not just a business; we are a force for good, transforming the way the world perceives accessibility and affordability.

Together, we are Big Willys Wholesale—a place where dreams of a better, more inclusive world become a reality. Join us in this journey, and let's make a difference, one essential product at a time